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Mobile is key for reaching affluent family market: Ipsos Mendelsohn

September 29, 2011

Affluent family, credit: Four Seasons

 

By Kayla Hutzler

Affluent consumers with children under 18  are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.

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