Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce is on a tear
Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?
{"ct":"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","iv":"876bfabce4845e7e0bcd556921f8d7fc","s":"d28970b1c8b94b20"}