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Classic Guide

Mobile Marketer’s Classic Guide to Mobile Commerce

December 7, 2011

 

By Giselle Tsirulnik

Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is on a tear

Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?

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