Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce is on a tear
Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?
{"ct":"wMm8jfvGmIunRVES9jTmU04e45uXeDRtAYVfyDlhnQTNvUHP8fnWrul9rVW3mMvD\/eCNmykvdc3YdhsH2Ou1YWM9FnenbKaMkPGCUrf27x5AcnqW8yYMYTVDbeiq5zngBBYMfPWBfUG6r8YYHDtytkimw56hTT6Lqye\/1yE7KY2vEHF8HKECEyU3Fia8OatV4eZMUlxsT6ZTIje4cIqIa65EgabBzv6EcF7Vs7ygQ\/HYmUUvA4Qt0SD1OnF0OWS2IxpJqp2BM2N4WJsRrfITwIzEEbKk+J9eWTtxMiBY0z\/6qmS+uVYQRXuqKx1hY25l4qSzINNvU3jk6ym6hvoiyuahplBe4hRPBK6mybxQCOmQt3dBQabepvKj5iIGoFazKQrwl2TvTm9+mVnRs7p0O5EvLD5HbEfWqP29LnF222\/hvKcSkPO0kQllltpE0kNvJswK7BbA44UVPjuyaXzHyLk0lnzP4d12craFI6ug\/wm508xy8J5YetAUq4NA8BjD8O965UG+vr+FvTsn99uIg73AX32QINDkuS6FI58d1S+m3ExtRmvbSU7k2jlXtsyZ7sJ2X3EswrDkHy6ByQ8e4oeMMBonWwGqp5LupK5zEZsARcldVy1sZVziUdg\/P5HUSQfr9L15yBXnFjXnIviC\/fmozsU5mA9A5KyB7OdgxwR2SY7hcpz83eZTqlPzPMfPtaI1h3K6JMtA1URF2Fp5ED6EqJ1dgWL5xW\/Qc6XigPAIV57jDqvfS2ygO667zkg3\/Fs0OBAYg0POJYgGtYfiUAX98VVzG8jIAzrKLReemtaDLwZybA7H46l6gXzA+zoyJFYzwBe2g6cLzqsgYMVBoFs\/QtmKndCoLVKkKla0rYr2rnopf+1z\/GhZ8Ev0\/RbKywwM+AZUjOuqY2MQzMEAP70QZHXWdZg0RcZOPHf7MCaU+\/5uKSIJkD+Gr1iLyKPnUYAWQDNoXSdh1Fyct2FNP0U0hMMi2d7D7YdZKeVvHH03iHNg+5I\/EVIvVJwLfg7K8amEK9H+CNa4DOHLVvfOP67Po2UPd6vCrqI9EYe8dYrTET2OzmcCw9DqOAGbbo33JW8oa6+rTbCbwp36Q0HaCVEiUqqaGPtATimrtbnlfSMJwaKG+bWIlcGZo4Za6yslvwbzwe\/oydpRO2WaaPfJrKnFSIiwt30w3RGWofrIRZXdxAGolIT8OUM9VnyS7WqiqnMhT85rU9d2rjVHaN0mTel95LfDB+e5eIGg6GOrPW8g0XGF51JuHMzAHIQlKO\/zinRrtSdz2eAkplRXJGc+sihVU7hy30rn6xp95GekXFtknatSw69S1GDZCY3T3DiPVVl31Dt8k0S8lzGePk8eQjsEOV27HNizeSXp8PMdrXketzr2aU3lQ2tfV6lXFPgEDsML9qj49UlJSiU\/GkwaIrTfi3RddsHi77WypMGjVlu7C+BQf0BT8Pe8z\/Pp5QguUWKbRRbURyOydD45KPBArnNgiK7LxTHD1dz9F9qXQtB+Y9v5J4HUgAbdpaa55D+QLXod+v5ZgutBIYiHzd+EywzoJzZCx+L7nhtm0DxKkgm5OuE3mV2PwfnFkkpxLjzMKTz6oOIlpazW\/MnDk3ubFR2ILnaX8S\/UJDrjcKH7gSH4Q88sM17a8iNQcWntSXCSOz5XCHCQflBK2H1jGzJ2zP5yOJaGt1OPm44E0m8ctfA3XrMfSsXANA02NCOWYBiqNB6GdYlhyK1fb3JTfz41l6xbKsUayQX8EKEBcO5g4S+KONFbRDAxTRlmo32TDmC\/4TArs2mxRGyvYo70h0QOGm+5RIsoxII4jWZewJufENlURHQa0M7LsR15BDECDgGoP1laQApxQpiU4sOS0KPWWzTXo3q\/oi8g4\/HB+PlV9Pqx2dcg\/91Aa4aSZKxMukfHCbDTNvsm2vJ+s4dRtkghhogJr8MG27nQ3vnEvRnWEak8lZC+qJbnt2X2lhQzJWYaWXQCCOLhxLSGd+4H5j4j8VpSwgry+QCZmmeH3nU8lbqmOZGghs9lPT5kMK92mdSUVor0\/s016zNkblOBHJ0SNgYPbdDKCAKj8qzuKihjIS0CgxlJ\/mVOh6pXG8iqCe5EVhh\/4taVeT6B6\/O\/xdJ1LKIJKJBJ1sOGbZcwFx516rqPD80gSveJFE3AdsRtuJFLIgd5RIY5V7Rl0RxSZxNbHF2cdqbE0OQec6GY3SZwSrZRgPa3L2chPXlkn3KCDtS95p8+IdINA\/Yv5LIzMWVslEwP+YGN\/SxsTIFeGb0g6kPJPRhxFO4m4RBj\/jzTkyU4F9U5kzvdeZx1WSEV0LdWoVZjxKXa9AgBDbxKwqUD5Djx1M2CB02hluaqkBndOb2yAnjsXbIlDrKGpnf70IEDhGX6JB\/4nViiPXhBAi\/gz2abvzr6zlsovPJc3b9qWiwbtEAObHc6opQi7YKyEdMh9hbnpEoPS2\/dhmUUphwMkHhfIIFXxQBpEv9GISv2RtXD4wKLN\/1v4lijDhzaMjsYO780bkCNNPs1BnJbwWMeW1MmJp58L944NmEBt3tjWJkx3CQMG\/YDOkc8zWaj3T5kJKGK5kDAK\/MRFLsgXcNoVmTMjtUr50zJ9fYnFPJGvunioxcoI5eYD7lMwnAbvZWa90ifbsJBJwoVSi5XSGf41boF7rUAl2seZjuEV6XpYxYh6sXz7DFF558ZzCo8PXwZwFjaEAA3E\/0BjMXYWE5o6H7Ay2BoskPGc7kjQn39yKb2lgKPh4lBJyus+NZCsi4C0AtZ4fBLDyqEjPWNEDjmsrylL5K\/q8Q8IPGRAEfhD8j+e+wH+4P1FQWs25Bddnp3jEmpJ2JItxU7lTR4sbWNHb9F7005tdsEHY4tjWD4QY5CQeZvh8Ila4tsmwkd6tJ9r3hA\/DkgeX0klMzlz8QC6Dhv9Dn4FWp329OOq\/JRCWEhNFIVgWtfhff2Pcsf3+u+9q911zm1kxqSTiEmgwwu5XYWwZWFiMm2K3rE5uIS94rTw1IqxqtXn6AEqzLSvQ9+dJEUWLTqSmIsIGYbYrZ7uoOj+zBnTn\/k\/LRw+HCsYmFBhfUyHP\/3m0CzyC8QyKiFuN9q8tQ3LVxoDnb5jVa4gOaZTJROqYcLHlRijaOFGx5ZscB1BnRYuZcj17gbyUg6yKbvpBQhy6wTb1uNyiELHOBmoe7nj3x5RpUo5dxYol0Ltw4MZlN+NAqdOmllCO9c9w+K7HYU410VBy6TQU21g8LONEe2n7wWTVbBS7a64NF1isk6E+yhWxjlXRFFgecUpjjtgTBED7UsNQNhPiSegH6IhZOuCN\/waUdvV1namkiOVddM24SQK5dqm5Q9yhvCEbou6Uew4CCUw5p7\/WNw10Argq+3pPE99ram1qilOKsh6bGy7uckwwk2oRe0wZgLS+K57DsepcaRiKTbQrgnGk+IrRjIiZvXgYqhT4E6\/LLDCs54fL6kVb3E1jnj3irxFpyY8NCZKtUYM7I1j9wdHV40ZDVsexa5v7T+49ydQitpuqmxfOupHI7cXTDpJvHKSci+WYKZUTNGF0\/Txh+GitNHzJtKofTjagm9XWCOy6Yz19wUIdthHXajeE3+HA23VV69LvoJ9KH7YVrNAl2PZTReD+vsIxshJxGULtKZkjtF6SiA+13N03ta2YzdJ9OClS4NYHAs83XmAedr96e9W2qGwis9fUbLtrMNI78ip5UrIFiN66DJlI+a3UN\/UwhwMLn0SXtSG8vJlERY0GpBNPwkCYSgZym3onfVxc5Ox4SLJwT94MrhCKbuZJugDT9rst\/q+ROw\/1XWJ5I65oBfdNEupIb7ar4C14d2S1N94m5XSTXihfa0kh39dMrn4287cdxTJVITIU7s5qBZwPrF9FSycf9MBGEXHrp8Gv5qHCXt+Cc2trtVFSIePZjDAMve6m27XYC8w\/MR86so3GFLqsauGZKChLzPiyzFHrUCeSuhAHVHsiFF5Qw6jnzm9z6gjCDMSbkuUlvKmguKIYjWKY1qWriV7k6KHMyGYfKv\/FR0hrC8VVcd8hXNFWwzJ\/\/wmBBOueVjVEkZRDaeUSLA6jdP\/Jh8l3Xt2Q0uQcizyyGJaGE8Z4RpsB3vdawLyQOTBZ\/3+fZqY6DmtmOUFj7MxT5TSfDJR8yBh8\/Y75C+GVPejye7uGu9zwtD9sRtBSdwyUoCXRZ51x5sgVF+Arjkss9C7pdtGUycOnWaEM8VuHw4iCyIuHLZkEJb642nQ62xgr8yxJX0qrxnez0x\/N1Ip99fx6vrfbftOBuMIPF7sSQvHRWqHUuUJtZUkSUgbYmFx13ZUwjAbz0EnidI6zNI7sL70dECSay8lZ0DuBIB+UOouGZ0tCEy2hzl34jUCvbC4f09g0dGALPppR203WSlY9C9Jb8KFGrwGCI8ar6cwJspSGxHksmV\/Lh0i0ZwS\/VmwBT1T+0iX+dq1RxNm3WH4\/VO4TZBXnBwjfVEXnhrfUKooIFvaV4luf1LrV05QpRzKg7XwngRLGG88fLahqQUbwHynK7KYIGA3adiSUjuifp6LL4KUAUBvWYVJCKiIzPFBJIhtLzyR8\/+P3+i2mnkjliUYtDwQzXy1cgz9XSxlzCt4zSFS95UTIdaaRw4ZksLSL6q\/RoZ7qaZt80Clgy4fX9RkFeRIk5imGLkhzBYYc7nCZTZJ9M7fIyNJ83\/yrJGcxTYQPKYm++Ew7MDlSXvpat2I+D7ZPuK6SlqPMWxvrs4","iv":"b5a2d9ece0b26d65bfc201332a5255f0","s":"4674410c16e30d2d"}