Columns
April 3, 2014
Jay Henderson is strategy director for IBM Smarter Commerce at IBM
{"ct":"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","iv":"5bd7587e616268a92721b6cab55e72e6","s":"58419ce091391d10"}
Share your thoughts. Click here