Columns
April 3, 2014
Jay Henderson is strategy director for IBM Smarter Commerce at IBM
{"ct":"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","iv":"a16c4c5f6583eaf3b323145d7daf5cf1","s":"ffc086caaf5136a7"}
Share your thoughts. Click here