Research
September 9, 2011
By Rachel Lamb
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
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","iv":"a124b649df5112db393cfe1d364f8833","s":"9bcc3164cbacdf4d"}
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