Research
September 9, 2011
By Rachel Lamb
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
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","iv":"ac35db213a1aa8734ddaaa6e08979cb5","s":"e2cd912a48a12944"}
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