Mobile
January 31, 2013
By Tricia Carr
Luxury marketers should look to not only engage their most savvy consumers, but wow press attendees during Fashion Week runway shows using mobile technologies.
{"ct":"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","iv":"5598f3d39d10e5d06ebae017bea7f310","s":"d24016d1cbc96147"}
Share your thoughts. Click here