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Mobile

Mobile video ad views on YouTube surpass desktop in 2015

December 14, 2015

Clash of Clans' Super Bowl spot tops YouTube's list of most popular ads Clash of Clans' Super Bowl spot tops YouTube's list of most popular ads

 

By Chantal Tode

Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
  2. Swarovski, Ariana Grande release sophomore capsule collection
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. Chaumet expands environmental efforts with WWF France partnership
  7. Mulberry to resume ready-to-wear with new creative director
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Louis Vuitton names second edition Watch Prize winner
  10. Panerai docks in Osaka’s Hankyu Umeda department store
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