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Feb. 8, 2026
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Research

Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop

 

By Chantal Tode

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Versace hires Pieter Mulier as chief creative officer
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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