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Research

Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop Mobile commerce is rapidly changing, offering consumers widespread choices on how to shop

 

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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