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In-store

Moët & Chandon leverages brand through key Kentucky Derby placement

April 19, 2012

 

By Tricia Carr

LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.

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  1. YSL Beauty refreshes US ambassador roster
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  4. New faces cover Jo Malone London campaign for English Pear
  5. Pomellato launches International Women’s Day 2026 initiative
  6. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  7. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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  9. Montblanc opens first Sydney door on historic George Street
  10. St. Regis checks into Queenstown, signs on for first New Zealand hotel
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