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In-store

Moët & Chandon leverages brand through key Kentucky Derby placement

April 19, 2012

 

By Tricia Carr

LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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