Apparel and accessories
May 20, 2021
Coastal inspired outerwear from Moncler. Image credit: Moncler
By Sarah Ramirez
Understanding the contemporary Chinese consumer is key to being prepared for the future, but luxury cannot forget its roots, argues Moncler CEO Remo Ruffini.
{"ct":"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","iv":"8698d795aac14dc3f4879d9362daff55","s":"1bb56e447e339a55"}
Share your thoughts. Click here