Apparel and accessories
May 20, 2021
Coastal inspired outerwear from Moncler. Image credit: Moncler
By Sarah Ramirez
Understanding the contemporary Chinese consumer is key to being prepared for the future, but luxury cannot forget its roots, argues Moncler CEO Remo Ruffini.
{"ct":"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","iv":"78bcd53002043e3ffeab3219fa5d35eb","s":"076a8977c323428b"}
Share your thoughts. Click here