Luxury Daily
The authority in luxury news.
April 9, 2026
  1. Louis Vuitton adds to Color Blossom collection
  2. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  3. Schiaparelli begins Harrods takeover
  4. Sustainability’s next act: From ethics to economics
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Rolex continues support of The Masters tournament
  7. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  8. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  9. Alexander McQueen takes Manta handbag underwater
  10. Hermès opens multifloor flagship in Beijing’s Sanlitun district
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Moncler taps Will Smith for first fashion campaign

July 22, 2019

Moncler Genius is Born Crazy. Image courtesy of Moncler

 

By Staff reports

French-Italian outerwear label Moncler is studying the idea of genius in a campaign featuring multi-hyphenate performer Will Smith.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton adds to Color Blossom collection
  2. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  3. Schiaparelli begins Harrods takeover
  4. Sustainability’s next act: From ethics to economics
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Rolex continues support of The Masters tournament
  7. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  8. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  9. Alexander McQueen takes Manta handbag underwater
  10. Hermès opens multifloor flagship in Beijing’s Sanlitun district
VIDEOS
More Videos

MORE IN Apparel and accessories
Global secondhand market to hit $393B by 2030: ThredUp
Alexander McQueen takes Manta handbag underwater
Prada Mode exhibition coming to Chelsea Hotel
OTB Group’s School of Craftsmanship enters fifth edition
Hermès opens multifloor flagship in Beijing’s Sanlitun district
Spontaneity defines Dior’s fall 2026 menswear campaign



RECENT ARTICLES
Schiaparelli begins Harrods takeover
Phillips forms exclusive partnership with luxury insurance platform Wondercare
Fondation Louis Vuitton to host Alexander Calder retrospective

Force 10 collection leads Fred campaign
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Louis Vuitton adds to Color Blossom collection