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Oct. 28, 2020
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Apparel and accessories

Montblanc animation emphasizes craft to inspire thoughtful gifting

November 4, 2016

Montblanc #UnboxTheMagicOfCraft, holiday 2016 Montblanc #UnboxTheMagicOfCraft, holiday 2016

 

By Staff reports

Germany’s Montblanc is unboxing the magic of craft in a digital claymation narrative meant to encourage holiday gifting while promoting the brand's quality goods.

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  1. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  2. Porsche introduces Taycan to Middle East with Burj Khalifa display
  3. Online holiday shopping predicted to grow in coming "cyber months"
  4. Day's Wrap: Tiffany, LVMH, Tapestry, Lexus, Taobao, TCS World Travel and ethical diamonds
  5. Which brands have perfected digital storytelling in China?
  6. Tiffany chief sustainability officer Anisa Kamadoli Costa receives industry honor for ethical leadership in jewelry
  7. Estée Lauder promotes self-care in upbeat ad campaign featuring Broadway star
  8. Tiffany, LVMH may cut sales price in new round of acquisition talks
  9. Day's Wrap: VistaJet, Maurice Lacroix, IYC, Lyst Index and Chinese market trends
  10. VistaJet introduces a new world of travel opportunities
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