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Montblanc increases Chinese awareness with WeChat gamification

May 20, 2014

Montblanc's Meisterstück 90th anniversary nib Montblanc's Meisterstück 90th anniversary nib

 

By Jen King

Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.

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  1. Bulgari eyes future by celebrating 130th anniversary with current events
  2. Lexus, American eyewear company Revo launch eyewear capsule
  3. Inside Chanel celebrates 100 years of its signature N°5
  4. Luxury Unfiltered: The new codes of luxury for 2025
  5. Can luxury stay luxurious in the age of authenticity?
  6. Four Seasons expands private residence community in Mexico
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Inside Cosabella’s sale and plans for a CX-driven future
  9. Air France creates home fragrance with Francis Kurkdjian
  10. South Coast Plaza donates $1M to LA fire relief
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