The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"e00cbf1167433abb4359f0811a1828c0","s":"5d87015812c0314f"}