The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"1ed94638741475cada2d3cc5d2022ef7","s":"5394bb0cf8864439"}