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Marketing

Majority of affluent consumers considered influencers

October 25, 2017

Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week

 

By Brielle Jaekel

Wealthy consumers are proving extremely influential in terms of retail, with 70 percent classified as affluents who double as social influencers, or what Ispos refers to as "affluencers."

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  1. Accor teams up with soccer player Kylian Mbappé
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  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Dior selects new global ambassador
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  10. Luxury is about to have its McDonald’s moment
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