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Retail

More than half of affluents say relating to a brand is important for loyalty: YouGov

October 13, 2017

Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov

 

By Danny Parisi

Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Audi propels Santa into the future with electric sleigh
  6. Harrods announces key leadership appointment
  7. Lamborghini heads to French Alps for women-led driving series
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Diptyque plays with the surreal in holiday tale
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