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More than half of affluents say relating to a brand is important for loyalty: YouGov

October 13, 2017

Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov

By Danny Parisi

Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.

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