Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
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","iv":"193766caeaa17e3489a3bed8134fa914","s":"cf4492995bb68203"}
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