Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
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","iv":"19e94fd536b8277d9740f89f8bfbd710","s":"0a2e5b8924104006"}
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