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Research

More than half of newspapers offer mobile advertising: study

May 25, 2011

 

7694Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.

2ergo’s Mobilizing Media report shows, however, differences in how newspapers are integrating mobile advertising compared with leading consumer magazines. National newspapers, in general, are leading the way in mobile.

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