News briefs
June 12, 2015
Mulberry spring/summer 2015 campaign image
By Staff reports
Today in luxury marketing:
Mulberry sales show signs of recovery after difficult year
An ill-judged strategy by handbag-maker Mulberry to move upmarket and become a rival to luxury brands such as Gucci and Dior backfired badly, the Somerset firm has confirmed, per The Guardian.
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