News briefs
June 12, 2015
Mulberry spring/summer 2015 campaign image
By Staff reports
Today in luxury marketing:
Mulberry sales show signs of recovery after difficult year
An ill-judged strategy by handbag-maker Mulberry to move upmarket and become a rival to luxury brands such as Gucci and Dior backfired badly, the Somerset firm has confirmed, per The Guardian.
{"ct":"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","iv":"95985d34788f8c2d13bed0fe4f090419","s":"d5d7c9933faa7fb3"}
Share your thoughts. Click here