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Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2

November 1, 2017

Multichannel customers are incredibly valuable to brands and retailers. Image credit: BMW

By Danny Parisi

Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.

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