Retail
November 1, 2017
Multichannel customers are incredibly valuable to brands and retailers. Image credit: BMW
By Danny Parisi
Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.
{"ct":"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","iv":"650da703c7c3f9474f89c9709a0d0b86","s":"ed74d46d6f018df4"}
Share your thoughts. Click here