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Retail

Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2

November 1, 2017

Multichannel customers are incredibly valuable to brands and retailers. Image credit: BMW

 

By Danny Parisi

Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  9. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
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