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Aug. 23, 2019
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  3. How to make platform choices for ecommerce in China
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Retail

Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2

November 1, 2017

Multichannel customers are incredibly valuable to brands and retailers. Image credit: BMW

 

By Danny Parisi

Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.

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  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Michael Kors enlists real-life jet-setters for travel campaign
  3. How to make platform choices for ecommerce in China
  4. Four Seasons adds trip planning to app experience
  5. Half of affluent travelers seek off-the-beaten-path escapes
  6. Audi shares nostalgic film ahead of Avant arrival
  7. Home brands need to evolve to match consumers' customization cravings
  8. Should luxury brands embrace TikTok?
  9. Revlon’s cautionary tale: The changing nature of influencer marketing
  10. Moët Hennessy teams with Tmall to build Chinese awareness
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