Marketing
January 28, 2022
Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom
By Nora Howe
Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.
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","iv":"d518fffda7138fb6bb4fa8633c790dcf","s":"325973ac22aab84b"}
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