Luxury Daily
The authority in luxury news.
Feb. 27, 2026
  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Global demand for luxury hotels outpacing supply: JLL
  4. Rolex Awards welcomes 50th laureate class
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. SCAD lands $10M jewelry program endowment
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Rolls-Royce drops in at Oberoi Concours d’Elegance
  9. Belmond partners with fashion designer Thebe Magugu
  10. Jumeirah scripts hospitality story in ‘Our Flame’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Mythbusting Gen Z: The truth behind this buzzing generation

January 28, 2022

Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom

 

By Nora Howe

Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Global demand for luxury hotels outpacing supply: JLL
  4. Rolex Awards welcomes 50th laureate class
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. SCAD lands $10M jewelry program endowment
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Rolls-Royce drops in at Oberoi Concours d’Elegance
  9. Belmond partners with fashion designer Thebe Magugu
  10. Jumeirah scripts hospitality story in ‘Our Flame’
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Follow @LuxuryDaily for the latest in luxury news

SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton