Marketing
January 28, 2022
Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom
By Nora Howe
Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.
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Kv1+J\/+8VwDRaST3f+gGK52hn\/4DCPE41bQCX1pGRDY\/TXdzOb1Ey2FTuVeCDLj6hfdSYMBflGl09K\/XvedasXR1SSo5bEruFValW8a8CgdgHhK3Tm3gB7oOXY6lMNiO+8THK9XLbAyLbb0Lt\/5o8T0mt0cJJkygJFw4dMJZJbpUgpMELkZaUgApmKB9DQZ7\/jb0oVfLUoPYe5Wr7ho+6K4P470q21oNMI+OUB5iuwvALAFna8VdkAGR9F7h57yZpz6uoRqIGjOp4QLtjmzpHNF0yE40EeQRgjJUJE0QX7z7a3ninEMoqZQHEnpBOmzXREzZ6ZNW0IVqovips3dqr2MHSz4Xs62AQvGLqIrz\/EciC9THR6CfXtzRGVCJaMGASaVETv5mbE1J9mtpCWwGs5rb+EWl0hGa3d+gtP9pirEV1XzHMniTxkS6GfAUppaZSpS9ifBk2pdj6wllep47D9H+tQjSD+0g1XJQWXFM0gpitzMqbm6na4ywjMqiudldwoRUJPmNYM01S5iY+966ZEIm2nz54+NEhq1676SAKZUmtbcl287gplwkcAMwRcUsxtPwPRvhhWE95thpE2awYCOqgigNL8epYIftcuRfm0\/mm2BmTSaU7i1RCriI3eBvMNidk7HMaoDaISEBf2awwvVk4oGbgZN+G1YHPoldUZ4oZYoUlElGqAJO6ZtwTeUN05w6pVDg3QKNbg4St7RGTual68Flei5sYhNXfBKy0XiTpw6mejO3jAXYE0jq+jjVRpnppd6siCkB27eA5bNxQcy5IV1rcbsXJo45ESHWO6SOYFV+F\/5uWbZShhtKvZfDZlmNcj0QdXNmozrwBOk5jG1qpELx3mcAqDpPHjK46BHGuNSLdSJD12wre9p6ciInvAdPWFbxLQtqI2I7bKfTRdIa4JScWDSDDBJgXn0LhmRsUeQ2KYZTrBTz9ZoX+AB8q+\/JDoEYy1mfl34bDOkU0GlfghlPK7V8hsYc7xbfyBuJyNB+dsA+IlbgckXSw2je0bfu1nESMqzv2HPXcCLdWEY8n1KlcvzCyNtpdqAPpjjufd7O\/1ARAEAHaAsyALFZGsluvpM\/UhyICke\/\/cHSCLcjBZU4PrbcTDRJfBRhJELufEZ1SWDq6Oa+nJTnIRP6ONGGIVMumJcwXmgxCAypDFY34F6KE95brZdshh41xV1cc0r8GW7vMr\/7ZJntsAAwjq1l2kF\/WsrRT6\/G7ugag\/BMO\/mMrCP3Ki46cyMT24pNYEvCETdM7P0AiStphZEYtU4HLMG5WSr8\/0b31kK+9pKVJF33UYXlWy6CjqOzVE9lQpa94aWShisPww0IcuZY9YbHeO83X16q6aFpXnxTFZ7vv7VSfmqyx5sSeUwjOphVXiREA+MqpyU8jvkUwo2Edf+3jE8THnGMFpalHNyfYFRf7Fl8SWutZ+l8G\/FBBv80Ra8mNwWTYxCZ0qRBGT5tSOmDNtAKMX\/cB\/IhnGzoKrU4Faf4WFZMM3+2wgM\/zN4dA5sOVEUG\/QwgB7S05elss8YKux8mvttVHBiXvdb9N7GnbJAxxzSt1lfNr2tIn6h0pdQoKEd4PJVUy2OA5rXJwAy7T5kV6VlidnB9nJmCQHDDtxfJmXdyxTmIjmIma24g3M2YN3fekWXhVircQOhmjjiHeIM12aE\/YrLWy7rMCMyR7zi6SKW+hBV5+cgCQDRNvTW7jI9RluFfpjm1+VvoblFmbItN\/xMeYxkEFPyNcAsgaR5vcMj8596ty10mS4U90O5+cJT\/ypiVSG0rptZ08+fVWAhIzlcJ+TiR7UtxXGQDug+j88pmnk4PL5CruZAhyWr8DAB6gu5QKofGuYmR\/UPD+gfEZV2PCnwVYV8x71dTKDVvxKiYqXw3tMPyaAqRMK8uU1MEb508Wt9R6G2ZkZvUYpLUtbSKU2xsENmS60NxodpUuQMy3Oni7KHafDQPg4w8SNc\/2hWFk4n\/gwXLiVt6+XCGU\/HKvPB7ml0PzUWRG\/UIZEl4Mq\/0CpxaSMzkLm1N4XfM5FNaBp6BbrWel55yD+yJVl4CILhO6EeLOPHahhTnRQzL33b5sT1HAHO8HZ3L4ZCuhQ5eZK0nE0Dc+m3raZh6FOa3sfUWkjq0\/JVCH3+LV9ksYrpgfmAEi2socp6aVFWdsmDC3nsNUoLXNW2V+UUKFJpaY7Ez+cnjkomoM7Y4QS0Y52WA1VlBu1yzOeRPIdiGN5Cph+GypJQx4KkKc3PqqqiFKM8TFnQEFbkPlFQTVj467l25ugntyKP3vGktElHji3G3lSjkZC8iyDgEQLlRA8FC7vfuaKFkOcQIIOSTsTvlN3\/OUYfMYS0pkz7YI66MIXytSJefFDkZ7m7Q3Am0jYi6GFn9eNiG6AlguxUQaC1CROxyu36qzhhY9kI3f1BbK4v9U2IpBwYdEmMEswLlNJWyiEuRxFjEbjH40vzL7HwCZ0Yb8jOnuewwjiiL+9UmVvzn6W9khgu1907W9k2QzZhuEhPac0mrtiugVYW7LRiiZay2SjGW15FJ2hWYA2YQpS3Wdtfq+B7gQxEISC\/F5jjYzavHwpUaVUczilaJhgGaUAFTO4NsEJWrdYqqLE21IsKjfe5lRJkQ2Jl\/pJZrCS2jlDlcZylsgf4P6HPy3oJ4z0KiFoUOYiwBTgt5J0RHsLS8P+q+dCEv+ipddGkfn2xGcJgl+IhP4lBnaL11lyzp\/064ML6Yn6Q2ZKdyez7xcUpOd5XsMTD+w\/j3WwVZilBIDf9jDBcWp0hq5\/wo2CxfoxGEOi17soJ2V7SBqOoeg2jD4fN87eeKa+EDuHO0PkNSFwygsysczjLUyJLZEgZ68O1GJCKlTijTQFttIIL028X8DmZXthpuYMgynkFhrnqF3kTCCuiQdHwlPViBRecDbD1AJ\/nOoOzsz5nElXEkhIMrffDndehCPDrN+OuiPPuGvbB+bdxPSA88AS4\/mikTTe7HFrlVWS6MtxpiUbw1pPm5nP5Pp3qWGRBorQefnvBb6RzlrJZ+UzUNtc848BnRwAVUX\/zCiqi7Xc2OK80+gWuYKA0CG3Jd69lIFrhiMIm0coi0Aylv7pLOTZXpyLWrtqbGSzyG8wNqHYLkr+MOrNjPIkIanwUhNXWO9D09RYJLP7iENrIoTqIiC6VFT++rTFxoyWLeQBaxHTyMj4tS\/NF3JugVm3Qi+u\/5EkXqTOTdd70dke6WOxavQaSI7UpVrXgveEs5XeF7Y7lm+AgvJAy5ZN9HfQizP1IHy8gbojZBzkQlfOQqCZDnaekdasFw5BqkWSw9xIYJ2fzeoPh1KPkE5A4RD1ZUZJaFZfkk5W4NJbpS8JFFJT0jsGDsfh3WbLZR6KNHkk9tRpkDvylMicNWLxgeYBZ2gc0qWDdCkr3FMoU2LOgJ7MGbg4kPq\/jMMIXWURsgF4ZD1d8PtBO\/faFNc1MycL9lMPd17D2civVChlo+x9icC52zML6S5ReCbZ+lfNyjhniupRTHTTOvu2K240SFfbRqOnldNv5O7GmAoRpGM\/yXFCvbH3piM1\/ZiBv4+d1VgBxvm0RdUSDbuWKWhqILh+VBJyEM1SorVrD1kwrXW0jopddK49fk1jOvsS5R1X7zUooXAMc0SJfQzeaac7wlm\/Xff+KsIIkhrZ\/RCIYtjm6R9gKy7VShZ1w+Fo9bzIgkS7JLGUdOrkcv7RYrjOb7IQJLCJvEqs7J6vxIWIr0j4o5nLoeVqC2R7FI\/mduhEH3zOJZrb2uQg+E\/QBikVGsU8iIwm4rMs8MTc8FNlRfsTzTL20CJ9DqH1JP50UFS60pUiDg0JvoHVZPlnoRHjvnOCo7Tq\/\/d\/7+\/Xe+ebx6\/jkkby8repcYV25Ad2QP470GzMMRJANFaGEvJJf5oGO5Y85rIoPRZ+X9Fpq0bxkUAffBJKj5x7o\/LG\/glerKWSc664MNHdoO9qCa73k9elreJWNht2tdeImRXLJ4Y+M+FSHSn3LV3geb6M6VVwp6kSueSk\/\/KRAwAhSZs4R60bKkvDE2ABh7r\/UfezRoxIGsyeUxAgMvNuCX392fuMlTglLk0CEQ6oybmCeMDWHRM8zXB\/3Kbl6G4t0RKyRmiPavWUtx7yVqRWWYGC6Vx1sZGmNwm0unMj8kcJC0lV9Wqot\/wZ\/UnRpVXmncpl80cPaw2NpNJyOxfH7f8WeGzcmIpXyCgoGrmKVnFYD\/kYUde+0P5WN5MGhu+9KH1HS7zpDx515WxHG9R7\/hqfe5VWZAl3Kp6Cjkt5L5ydrgdaGMkIuHEzIm0x\/am5V2MgmXW4wDypqhjzvWPu\/2t7ZSMlFvkDQxKM5H2vlSsWPdsmKiRerTQ4Djot\/yznnw7kBmE2nQ0EJWRxstYjPWPJdYUYZJ5DBEUDejHZRn4BuuXw7x+tXdGYqpVcAwcGpohvBh2ugh8bG\/fxSdZElcoVDqxaveAMzEWpabpa9OnDmzxO\/v+QDFKlx385Kknpm+kCUal6w1lNBU0gG1fe+dAIWx4VygsI9+AwZO06RekYl7gYBMgioDFXWgRwJstsjUfp9fL4pMMRp+2lancaP9TBzxsUyp3qj+4Ub+0zfeSNxhmUbncHcbCajMzvvrGltVdbNUj+29bhFbWDerazh5Yts5jNLk7P+3hQ4EewJgNfo1DbowRXt7CDUNHEOoiF2Mq977WXZj7XLi2F31yug\/1dKFrZ3taaW4Y4kPSdgC1QMmViy2aV0oVKa\/+D7m6xVxhoBNhzAElAlLv\/ijQeegVtyXTNB00xsgFiIhBNC2dkFsv\/3MDyhcGzgtgYUyIqBOJYKR0U2qnvRh\/XtSTj3GmPgDyxGx4MqGvkxQHRcif5cFyY+9\/6sytCLOl7s1g1G3YbukY2BoV8bUDm2OkYPb0MbRGKaybgiFUtVCcdqGSRv4C6H7pIQ\/FPDCUc1\/zV+EL\/X6cWILP9yAugD7yJ+h9+7v1b3wyCdJX1vjY6YzUt214UfuYKZ7WSmreLa2FfxL3OU3+OXOIsSkpX4wWH\/qaAyu1mCho3jFnvsHiIOswUPy0cQAb2ff7plfeQ3w+R7NVs0wNEuvMJDGN2FPTIZb7rHAZH9IKAv7JDK5\/IQ5gDas6vJWFqYC3itOkWNwlGmfYD4wYg7fS5TvLnew5FJEohsFYa4Pkp4DGW2LRj40QgBkAPcz1AtmcLT4CQ9Mv9JltITJp22uPVAAq4fRvVDbuysv\/pyZmQc5o4R4Yw\/3pb5LXf\/85BStulmxHzXE\/OJwF4McDjeON+jDnyTFd+JeOklOCjMgZ0QT7CX1\/\/sKkuTzylUjg2f6kkHpv4zi66AQtDn941OcZot7VB1iW60QrI0klmWJSU1suL6oVYEZk+bKbtYIQEGkigJlkMhYcMsWYcxbqRKPGjWkZkYfOK4+ZrzqLyzTuruDDX+vhAk8H21\/SfTxv7Eio32ZnjHsw3nXa\/qaNfr9OCzDCWhzOw4CTFR4JNgk59x7yAjENq6Ovns\/k0Jt7kxv1kM20\/qJpeyIpvJh9gV4M21mpyKCNz\/3wtScrB\/svsXuF4+NnQm3FkS4SwPHVyCST1KQPRSWi5\/0scOxPEZxiWAk0FZ6\/MFKs+pc4p6v+iLWGxNcAEgj7qNSYTNBCBeZCU9wW1QgOSR8BuY46clTEUGG1Qg3iJXiibj4Yn12mPBfuUbARWRwf90fiEo5WJ9kX8uKDLmbfcwMN2PT1Qit6BoOOkXKdcASQa8LZ9jTWupn39RTuFD58msbfPvhXXeFg8hRHHDxVtCRFoNs1dTNbTiR2WL+8JjWWcW3l7X2BFxI8FPS0Cq1nNGxPq\/ttPnSu3fOWZyjoeUCiMkjn5nS6LyRkZ+szKzJ9E8ObgyqMtVfoHs3VwPxVUqpXAGm4iw4QInm5IkOrSRDFnHARakC0gftN16MjgjUgSQuMVwUsDc2gUMZCIOphrgnK4InNHOhiS12b3ZU0C3pC2E+mBrkFXm6RN4d05RpI97zvlU1wyZJd\/FzddjM8aeWsuAiD11KcFU7l7Vi5ihlsM+lT5LUM0IFhveRrufEaOBay4qKr92jDdrlLjb2w8Z+Q5NHF57ReXi44oahH5aXPVTzSWUD5BlprOyBJEV30Q64GhZhUlUvRU+81aIRApu5sI\/GEXwPG2J6Av465OfsMkyq4O\/4UxEKZ6QiFW2sBF3zo0srRplVC0LPbNQT2iMV2HS6szK9WHTo=","iv":"5a27dfaaf48fe6fa66e635d935b35e0b","s":"b37a883aec020d63"}
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