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Retail

Neiman Marcus steps up game with Kate Upton in spring campaign

February 20, 2020

Kate Upton modeling looks for U.S. department store chain Neiman Marcus' spring 2020 campaign. Image courtesy of Neiman Marcus Kate Upton modeling looks for U.S. department store chain Neiman Marcus' spring 2020 campaign. Image courtesy of Neiman Marcus

 

By Dianna Dilworth

U.S. department store chain Neiman Marcus has tapped model and actress Kate Upton for its new spring campaign that relies heavily on a strategy of personal discovery and individual curation.

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  1. Lamborghini onboards next chief people, culture officer
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  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  6. Annual revenues rise 15pc at The RealReal
  7. Chanel's Coco brings intensity to its scent and marketing
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