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Retail

Neiman Marcus steps up game with Kate Upton in spring campaign

February 20, 2020

Kate Upton modeling looks for U.S. department store chain Neiman Marcus' spring 2020 campaign. Image courtesy of Neiman Marcus Kate Upton modeling looks for U.S. department store chain Neiman Marcus' spring 2020 campaign. Image courtesy of Neiman Marcus

 

By Dianna Dilworth

U.S. department store chain Neiman Marcus has tapped model and actress Kate Upton for its new spring campaign that relies heavily on a strategy of personal discovery and individual curation.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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