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Neiman Marcus leverages Passbook to make shopping entertaining

November 20, 2014

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Sarah Jones

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  4. Prada presents commitment to sustainability in film project
  5. Gucci taps emerging filmmakers for sneaker storytelling
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  8. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  9. Burberry personalizes Lunar New Year notes via WeChat
  10. Nordstrom contemplates dressing room iPads to elevate customer experience
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