Luxury Daily
World’s leading luxury business publication
Aug. 18, 2018
  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Neiman Marcus personalizes in-store experience by giving employees strong digital tools

January 17, 2018

Neiman Marcus gives each sales associate a mobile app full of customer data. Image credit: Neiman Marcus

 

By Danny Parisi

NEW YORK – Digital has changed the way consumers interact with bricks-and-mortar stores, and no sector has felt this more than luxury retail.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury brands pick risky celebrity ambassadors
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
VIDEOS
More Videos

MORE IN Retail
Messaging app luxury boutique Threads completes $20m funding round
Saks Fifth Avenue debuts US fashion-themed window display
Nordstrom’s Q2 better than expected thanks to strong digital sales
JD.com’s revenues rise 31pc in Q2
MadaLuxe opens second off-price boutique
Tiffany launches Paper Flowers in China via Tmall pop-up



RECENT ARTICLES
Day’s wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
Messaging app luxury boutique Threads completes $20m funding round
Amazon, Microsoft integrate voice assistants, share features across Alexa, Cortana

Nordstrom’s Q2 better than expected thanks to strong digital sales
LVMH picks Dentsu as new primary North American media agency
Snapchat’s struggles continue with 3M lost users in Q2