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Nov. 20, 2018
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Retail

Neiman Marcus personalizes in-store experience by giving employees strong digital tools

January 17, 2018

Neiman Marcus gives each sales associate a mobile app full of customer data. Image credit: Neiman Marcus

 

By Danny Parisi

NEW YORK – Digital has changed the way consumers interact with bricks-and-mortar stores, and no sector has felt this more than luxury retail.

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  1. Deloitte: Being undisruptable means connecting. But how?
  2. Demand for Hermès Birkin grows as resale supply dries up
  3. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  4. Deloitte: How the unshakeable world of luxury got disrupted
  5. Gucci outfits personalized avatars in digital luxury apparel
  6. Don't miss it: Luxury FirstLook 2019 New York Jan. 16
  7. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  8. Public relations in luxury – Luxury Memo special report
  9. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  10. Dior goes on an old-fashioned adventure for newest Baby Dior campaign
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