Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"8175aef576ece6d08396b5cc8a611b8e","s":"ecc217cbe970dbc5"}
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