Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"2b7e6c4d5201a07d7f92b6498b1d0470","s":"7b1dc717db798611"}
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