Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"c1896fbb5de2996f8e3dc767e8c8807a","s":"433ff5f086bd708b"}
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