Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"496bacb7c3a291a0e4f7bec6da2016d2","s":"5fe925ff1c215552"}
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