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Commerce

Net-A-Porter exec: When consumers click, they should see everything instantly

September 10, 2014

Model seen in Net-A-Porter's mobile effort Model seen in Net-A-Porter's mobile effort

 

By Joe McCarthy

NEW YORK - The online purchase funnel is rife with places for consumers to abandon carts, according to an executive from Net-A-Porter at Luxury Retail Summit: Holiday Focus Sept. 9.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Coty earns ‘A’ score from CDP
  9. Aman welcomes warmer weather with ecotourism boost
  10. Dolce & Gabbana debuts Devotion fragrance film
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