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March 18, 2026
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Apparel and accessories

New campaign inaugurates Seán McGirr at Alexander McQueen

July 12, 2024

Mr. McGirr is making his campaign debut for the stories maison. Image courtesy of Alexander McQueen/Glen Luchford The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen

 

By Zach James

British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury

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