Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
{"ct":"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","iv":"a1c636ba08a292de2acdc72311d415cd","s":"97599deb884664e1"}
Share your thoughts. Click here