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Feb. 4, 2026
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Apparel and accessories

New campaign inaugurates Seán McGirr at Alexander McQueen

July 12, 2024

Mr. McGirr is making his campaign debut for the stories maison. Image courtesy of Alexander McQueen/Glen Luchford The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen

 

By Zach James

British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.

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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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  3. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  4. Mercedes-Benz highlights 140 years of automotive progress
  5. Perigold, Olivia Palermo announce design partnership
  6. EBay presents shoppable Super Bowl weekend activations
  7. Top luxury campaigns of 2025: Luxury Daily
  8. Luxury haircare market to reach $31.5B in revenue by 2027: report
  9. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  10. Cartier expands Clash collection
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Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership