Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
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","iv":"49654834e1e5549a74f54255288eda15","s":"b22ad969165e341a"}
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