Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
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