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Dec. 20, 2025
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NFTs must be thoughtful, multifaceted: Balmain CMO

May 27, 2022

Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain

 

By Katie Tamola

Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Kering loops France’s Ardian into Fifth Avenue investment
  7. Audi propels Santa into the future with electric sleigh
  8. Harrods announces key leadership appointment
  9. Matches plots second act under new ownership
  10. Ruinart reveals annual Carte Blanche creative collaboration
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