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Dec. 5, 2025
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Internet

Nielsen accredited to rate digital campaigns by MRC

September 8, 2011

Luxury brands such as Dior can now effectively monitor online campaigns

 

By Rachel Lamb

The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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