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Commerce

Nordstrom takes the fight to flash sales

February 22, 2011

 

By Rachel Lamb

nordstrom-185Department store chain Nordstrom’s $180 million acquisition of flash-sale site HauteLook moves the retailer into a more prominent Web position and will solidify its role in one of the fastest-growing sectors of retail.

HauteLook lets consumers hone in on the specials of one specific brand, most of whom share customers at both HauteLook and Nordstrom. If this deal goes through, Nordstrom will go head-to-head with other popular flash-sale sites such as Gilt Groupe, Rue La La and Net-A-Porter.

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