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Retail

Nordstrom co-president: Engagement beyond transactions creates more valuable customers

January 15, 2020

Nordstrom's New York flagship is designed so that each floor is a display window. Image courtesy of Nordstrom Nordstrom's New York flagship is designed so that each floor is a display window. Image courtesy of Nordstrom

 

By Sarah Jones

NEW YORK – Department store chain Nordstrom is investing in store experiences that extend beyond purchasing, looking to engage consumers through services and hospitality to build more long-term relationships.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Augmented reality in luxury - Luxury Memo special report
  6. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. How Western brands can find the app in China that reaches their perfect audience
  8. Asian affluent consumers’ mindset post-pandemic
  9. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  10. Swimwear: The dark horse on China’s retail scene
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