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Nordstrom teases Estée Lauder products via mobile ad

June 28, 2013

 

By Erin Shea

Department store chain Nordstrom partnered with Estée Lauder to tease high-end beauty products through a banner ad on The New York Times mobile application to lure consumers to its mobile commerce site.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
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  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Porsche plots ’leaner’ future as full-year sales slide
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Balenciaga deploys new art series
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