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Dec. 4, 2025
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Research

North American consumers rank ‘comfort’ highest among list of luxury attributes: report

September 12, 2023

With COVID ongoing and no plans for China to reopen its borders, how can luxury Italian retailers connect with affluent Chinese shoppers in 2022? Image credit: Shutterstock Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock

 

By Amirah Keaton

Buyers across North America are switching up how they view and value luxury, according to a new report.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  9. Balenciaga makes holiday statement in new campaign
  10. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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