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North American consumers rank ‘comfort’ highest among list of luxury attributes: report

September 12, 2023

With COVID ongoing and no plans for China to reopen its borders, how can luxury Italian retailers connect with affluent Chinese shoppers in 2022? Image credit: Shutterstock Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock


Buyers across North America are switching up how they view and value luxury, according to a new report.

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