Research
September 12, 2023
Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock
By Amirah Keaton
Buyers across North America are switching up how they view and value luxury, according to a new report.
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","iv":"514d1d2ca8b04e4a2ef0fd4b28223baf","s":"5818c63e6318f2a9"}
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