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July 3, 2025
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Marketing

Nothing creates a memory better than a luxury good: Rimowa CEO

April 19, 2018

Rimowa x Supreme luggage. Image credit: LVMH

 

By Brielle Jaekel

LISBON, Portugal – Millennials are known to be experience driven, always looking for the most exciting activity to share on social media. But the value of having ownership over a luxury product can be an experience itself.

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  1. Miu Miu launches second-round summer reading program
  2. Sephora, Lyft tempt shoppers with ‘Delivered to Beauty‘ activation
  3. Printemps unveils VIP shopping suite at Haussmann flagship
  4. Louis Vuitton explores China for travel campaign
  5. Glenmorangie becomes official whisky of Formula 1
  6. Gucci taps K-pop force Lee Know as ambassador
  7. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  8. Follow @LuxuryDaily for the latest in luxury news
  9. LVMH revenues dip 2pc in Q1
  10. LVMH averts luxury slowdown, revenues up 9pc in 2023
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