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ARTICLE TOOLS SPONSOR
Internet
Nowness adds shoppable video feature to sell with subtlety
March 11, 2014
By
Sarah Jones
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","iv":"cd21a08e3435303cd7bf0fbe3a4d5b3a","s":"f314774d92be63ea"}
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