Research
June 16, 2023
Findings from this year's edition of the brand equity analyst's report suggest that high-end market players have shown outsized strength since 2022. Image credit: Louis Vuitton
By Zach James
Luxury labels proved resilient last year, retaining greater shares of value than most in 2022, according to new data.
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","iv":"5ce494ead3841df2bb33dcde021fa1cf","s":"895963fe23c9e2d6"}
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