Research
June 16, 2023
Findings from this year's edition of the brand equity analyst's report suggest that high-end market players have shown outsized strength since 2022. Image credit: Louis Vuitton
By Zach James
Luxury labels proved resilient last year, retaining greater shares of value than most in 2022, according to new data.
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","iv":"8bffe9a4e84c9710be0af6ed007a59a0","s":"fc26f94f481c6438"}
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