Research
June 16, 2023
Findings from this year's edition of the brand equity analyst's report suggest that high-end market players have shown outsized strength since 2022. Image credit: Louis Vuitton
By Zach James
Luxury labels proved resilient last year, retaining greater shares of value than most in 2022, according to new data.
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","iv":"70ebc5b9aa90699a4dc0f9e19bd1b946","s":"ac2a4c4e2d4de35f"}
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