Marketing
February 9, 2022
Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
By Adina-Laura Achim
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.
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","iv":"14e41348585a2e38e5f470c2d0514d5f","s":"4b4c5acb2ad56ed1"}
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