Marketing
February 9, 2022
Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
By Adina-Laura Achim
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.
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","iv":"9197dfdb4cb7e2d796d9642f124acbc9","s":"061c865f3ecec7cd"}
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