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Omega leverages multichannel Co-Axial campaign with YouTube ad

April 9, 2013

 

By Tricia Carr

Swiss watchmaker Omega extended the reach of its new television and social media campaign through a one-day banner ad placement on YouTube, the third most popular Web site behind Google and Facebook.

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  1. Mulberry to resume ready-to-wear with new creative director
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Panerai docks in Osaka’s Hankyu Umeda department store
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Audemars Piguet brings AP House concept to Miami Beach
  9. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  10. Chaumet expands environmental efforts with WWF France partnership
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