Retail
May 11, 2018
Some luxury brands have already embraced omnichannel as their go-to strategy. Image credit: John Varvatos
By Danny Parisi
Consumers today have mastered the art of seamlessly transitioning between online, offline and mobile shopping, and retailers must adapt to this new reality.
{"ct":"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","iv":"8dc78621a4b65c3abb2f0eee0a04c5d2","s":"2f07ca4e3beae936"}
Share your thoughts. Click here