Fragrance and personal care
July 25, 2022
Beauty retailers must meet consumers in stores if they want to sell products. Image credit: Sephora
By Nora Howe
The beauty industry remains resilient in the face of numerous challenges. However, data shows that online sales are down, suggesting consumers want to return to physical shopping in this high-touch category.
{"ct":"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","iv":"f4a4dd95ce17aaa0d954a0f84cd273b4","s":"61551297ab2b8bd8"}
Share your thoughts. Click here