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Fragrance and personal care

Online beauty sales drop as consumers go in-store: report

July 25, 2022

Beauty retailers must meet consumers in stores if they want to sell products. Image credit: Sephora

 

By Nora Howe

The beauty industry remains resilient in the face of numerous challenges. However, data shows that online sales are down, suggesting consumers want to return to physical shopping in this high-touch category.

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