Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"07a8b91655d1294b79e8a63438b28734","s":"68b277a8a05a7ccc"}
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