Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"2067872ed1e8fd9fbb92883da6a7f690","s":"ffb1e1cf6021b9a1"}
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