Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"093cc31e7585ff28ac0e14effdb0ad7a","s":"1af1ea87417c53ea"}
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