Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"ccaa2d5290d49397c605e5fd913490ed","s":"0de59c4131d55c32"}
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