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Marketing

Online shopping turns consumers into editors: Moda Operandi co-founder

May 24, 2016

Image courtesy of Moda Operandi Image courtesy of Moda Operandi

 

By Sarah Jones

SAN FRANCISCO – Digital has shifted consumers’ purchasing habits, requiring brands to share their story online or risk being left out of the purchase journey, according to panelists at the Financial Times' Business of Luxury Summit on May 23.

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