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Dec. 7, 2025
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Apparel and accessories

OOH marketing from Zegna uplifts legacy in Milan

April 22, 2024

To promote a new release with Italian book publisher Rizzoli, Zegna is bringing billboard ads, themed newsstands, retail takeovers and more to city streets during the 56th-edition Salone del Mobile event. Image credit: Zegna “Born in Oasi Zegna” advertisements celebrated the luxury brand's heritage during Milan Design Week this month. Image credit: Zegna

 

By Amirah Keaton

Italian menswear brand Zegna is promoting a new literary release.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Aman welcomes warmer weather with ecotourism boost
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
  6. Versace announces exit of Dario Vitale as creative director
  7. Dior goes for gold with flashy J'adore campaign
  8. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
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