Columns
October 13, 2014
Joline McGoldrick is director of research at Millward Brown
By a Luxury Daily columnist
{"ct":"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","iv":"85ee2f6072daef12d3d389b3e67ac726","s":"0531beaf238c134d"}
Share your thoughts. Click here