Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"fc2e920567766b5f6503bf591156aa42","s":"d47b30f019ba59bf"}
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