Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"268083829e64b47a8c2ae7c8ef71768f","s":"005d66954fd61416"}
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