Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"b7215119a96cc4b0bd4b72828da19521","s":"4a8281104357e20d"}
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